WHEN GETTING NOTICED IS NOT GOOD ENOUGH
Innovative packaging design makes your brand stand out (especially when surrounded by boring ‘run of the mill’ packaging).
Visual presentation in marketing is key. More so when your brand is on the higher end of the market spectrum. First impressions are made in five seconds. Loud colours aren’t going to cut it when everyone is doing it.
Up to a third of buying decisions are made on product packaging alone.
Unique packaging design intrigues customers enough to pick up your product, take a closer look, read a bit and determine whether your product is going to add value to their lives or not.
ATTRACT, ENGAGE AND SELL
Packaging design has an effect on the sub-conscious. If time and effort has gone into designing the package, it’s contents should also surely be of a high quality.
For example, if your cream is featured inside of a beautifully crafted glass jar which makes you regret throwing it away after the cream is finished, what does that say about the product? It says it is of the highest quality, it is artisan, it is not just ‘produced’, but crafted – all without saying anything at all.
Packaging design subconscious communicates information, but good packaging design provides clear space for essential, readable information such as product key features, benefits and ingredients. Packaging design should assist in the buying motivation.
REINFORCE THE BRAND - RETURN ON INVESTMENT
Packaging design features all of branding elements that you’ve worked hard to create and perfect.
Logo, brand name, colour scheme all help customers instantly recognise your product.
Branding, and its place within packaging design, plays a huge role in marketing your product – whether on shelves in a supermarket or sold online and delivered to your door.
Packaging design along with strong and consistent branding can emotionally attach customers to your product. It may sound a little far-fetched, but branding can conjure up positive memories and feelings, leading to long term relationships between brand consumer.