Project Brief:


PO10C Energy Shooter – is a unique and innovative great tasting purple alcohol-based energy shooter. The alcohol, caffeine and taurine are sure to kick start any party and keep it rocking all night long. From brand ID development through to product packaging with a brief of going ‘way out’, the bottle design included glow in the dark ink for on-consumption venue impact. Brand application included promotional marketing collateral from surf-boards, vans and towels to the physical product packaging design .