EFFECTIVE SIGNAGE CAN IMPROVE YOUR BUSINESS
Business owners and management want to attract people to their space. You want them to step inside your showroom, explore your boutique, stroll around your resort, or easily find their way around the various areas, floors and hallways of your hotel. Effective signage and way-finding systems are critical to achieve this.
60% of Businesses reported a 10% increase in sales, number of transactions and profit after having changed their signage design or improving its visibility. (The Economic Centre - University of Cincinnati “The Economic Value of On-Premise Signage)
SIGNAGE PART OF BUILDING BRAND EQUITY
Smart business owners and marketers include signage and way-finding systems in their overall marketing strategy and brand building efforts.
Building a brand includes conscious effort to get maximum brand recognition from your consumers as is possible. Brand building includes through-the-line efforts to ensure that it permeates the consciousness of your targeted audience.
RETURN ON INVESTMENT
Signage works as 24/7 advertisements. Bearing this in mind, care must be taken to ensure signage is flaunting your brand’s corporate image.
Customer’s with viscerally satisfying experiences with a space tend to return and become repeat customers. These positive experiences trigger word-of-mouth advertising and brand loyalty. In turn, the more customers return, the more rewarding your return on investment will be.