Project Brief:

Steers Future Store

Steers is South Africa’s iconic hamburger brand, loved across generations for its legendary 100% pure beef flame-grilled burgers, hand-cut chips, fresh ingredients and real flavour. Steers holds the title of “First Fast- Food Burger Concept” in South Africa and also boasts an unmatched number of awards for best burger, for 17 consecutive years, and best chips, for 14 consecutive years.

We applied our ‘Future Brand’ process to consider the store design 10 years from now. Set against projected criteria based on current store functions and customer behaviour.