Pernod Ricard is a French company best known for its anise-flavoured pastis apéritifs Pernod Anise and Ricard Pastis.
The world’s second-largest wine and spirits seller, it also produces several other types of pastis.

PROCESS:
1 MAJOR TOWN VISUAL AUDIT
2 KEY PERSONAL INTERVIEWS – STORE OWNERS & MANAGERS

DELIVERABLES:
1 CLEAN BLOCK MODEL IN ORDER TO IDENTIFY OPPORTUNITIES
2 BLUE PRINT CONCEPT DESIGN FOR TENDER DOCUMENTATION

RESULTS:
1 THE RESULT IS MAXIMUM BRAND DISPLAY OPPORTUNITY
2 THE STORE OWNER INCREASED STORAGE SPACE.
3 PERNOD RICARD OWNS THIS PART OF THE STORE INCREASED BRAND PRESENCE BY 200%
4 THIS SOLUTION PLACES ALL PERNOD RICARDS BRANDS AT THE CENTRE OF THE STORE
5 SALES INCREASED BY 52%