SOKLIN & PARIS SAINT GERMAIN
SoKlin, together with Paris Saint-Germain, unveiled an exclusive regional partnership in West Africa. This is a 3-year partnership which will extend to 2025, covering the West African countries of Nigeria, Ghana, Senegal, Ivory Coast and Mali.
SoKlin®, a Wings Group brand, is a household name in the region, as a leading premium detergent in North African countries. Since its introduction to the continent in 1995, the Concentrated Detergent brand has been trusted by millions of families in Africa to provide an excellent wash that is ‘Faster, Brighter and Cleaner. This thanks to its ‘30% Concentration’ formulation and constant pursuit of high quality.
1 KEY VISUAL AND CAMPAIGN DEVELOPMENT FOR INFORMAL TRADE AND APPLIED TO FORMAL TRADE
2 MECHANISING UNIT INFORMAL AND FORMAL TRADE
3 LAUNCH INVITES AND GIFTING
4 GRAND IN STORE ACTIVATION
5 INFORMAL MARKET DISRUPTION MARKETING
6 OUTDOOR CAMPAIGN